In this post, our team has compiled a collection of hydrogen water statistics that demonstrate the market size, growth, popularity, and sentiment of this exploding health trend.
Hydrogen water is made by infusing additional hydrogen gas into the water via dissolvable tablets or devices that use electrolysis.
While there is skepticism about whether hydrogen water is effective, there is significant demand from consumers and a growing body of research suggesting potential health benefits.
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Hydrogen Water Interest
There has been a clear upward trend in hydrogen water search interest over the past 3 years.
In 2024, hydrogen water interest reached a peak, suggesting this trend has still not hit a ceiling.
Top Hydrogen Water Brands
Some of the most popular brands in the hydrogen water market include:
- ionBottles
- PIURIFY
- Echo
- Dr. Mercola
- ELEVATE
- Echo
- HyVIDA
- HydrogenX
- H Factor
Web traffic has grown for many hydrogen water brands as more consumers learn about the products from podcasts like the Joe Rogan Experience and Professor Andrew Huberman mentioning hydrogen water.
IonBottles is one brand that has grown through organic search traffic.
Hydrogen Water Market Size
The global hydrogen water market was valued at $2.2 billion in 2022. Experts project this to grow to $4.1 billion by 2030, representing a healthy 7.9% compound annual growth rate (CAGR) from 2023 to 2030.
| Metric | Value |
|---|---|
| Market Value in 2022 | $2.2 billion |
| Projected Market Value by 2030 | $4.1 billion |
| CAGR (2023-2030) | 7.9% |
North America is currently the largest regional market for hydrogen water.
However, the Asia Pacific region is expected to see the fastest growth in the coming years.
Hydrogen Water Nutrition
Hydrogen water has the same basic nutrition facts as regular water (0 calories, 0g carbs, fat, protein)
Some brands infuse the water with trace minerals like calcium, magnesium, potassium, and sodium.
Vitamin content may also vary by brand.
Hydrogen Water Pricing and Cost
The average pricing for a hydrogen water bottle on Amazon is $65.
3 Minute, Quick Electrolysis
- Safer SPE PEM technology
- Test for proper H2 levels
- 20 cycles per charge
Hydrogen Water Potential Health Benefits
Many medical experts agree more research is needed to fully verify the advantages of hydrogen water.
However, some preliminary studies suggest the following potential benefits.
Reduced Side Effects from Radiation Therapy
In one study of 49 liver cancer patients, drinking hydrogen-rich water for 6 weeks during radiation therapy was linked to improved quality of life scores vs a placebo group.
Radiation side effects include fatigue, hair loss, skin problems, nausea and headaches. Further study is needed though.
Improved Athletic Performance
A small study of 10 soccer players found hydrogen water may reduce exercise-induced muscle fatigue and functional decline.
In another study, hydrogen water improved anaerobic capacity in trained cyclists but not untrained.
More research is required to confirm the effects on athletic performance.
Disease Prevention
Hydrogen water may contain antioxidants that help prevent oxidative stress, which is linked to cancer and other diseases.
Some early research also suggests anti-inflammatory effects that could lower heart disease risk.
However, these potential preventive benefits are not yet proven.
Meta Study
In a widely referenced January 2023 review of 30 studies, researchers were unable to draw firm conclusions about hydrogen water’s impact on inflammation, aging, and disease.
They noted encouraging results in some studies but said more rigorous human trials are needed.
Hydrogen Water Safety and Risks
Currently, hydrogen water is not linked to any major health risks when consumed in typical amounts.
The FDA considers it “generally recognized as safe” as long as the added hydrogen gas makes up less than 2.14% of the drink.
However, it’s unclear if the touted benefits are real or a placebo effect. Drinking excessive amounts of any type of water can also be dangerous.
Hydrogen Water Bottle Sustainability
Another aspect of hydrogen water is the reusable water bottle and pitcher nature of the products.
According to the Container Recycling Institute, 60 million plastic bottles
end up in landfills every day in the US alone.
One study indicated that 75% of Americans drink only 2.5 cups of water a day, leaving them chronically dehydrated.
Lastly, the OECD has found that only 9% of plastic is properly recycled, which means that the majority end up in landfills or as litter.
